{"id":9994,"date":"2023-06-06T10:01:44","date_gmt":"2023-06-06T08:01:44","guid":{"rendered":"https:\/\/www.brighigroup.com\/2023\/06\/06\/straight-talk-circular-economy\/"},"modified":"2023-06-06T16:40:23","modified_gmt":"2023-06-06T14:40:23","slug":"straight-talk-circular-economy","status":"publish","type":"post","link":"https:\/\/www.brighigroup.com\/en\/blog\/2023\/06\/06\/straight-talk-circular-economy\/","title":{"rendered":"STRAIGHT TALK, CIRCULAR ECONOMY."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9994\" class=\"elementor elementor-9994 elementor-9939\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1763ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1763ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de605d9\" data-id=\"de605d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dd4042 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"2dd4042\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"132\" src=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/b-right-logo-300x132.png\" class=\"attachment-medium size-medium wp-image-9822\" alt=\"\" srcset=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/b-right-logo-300x132.png 300w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/b-right-logo-768x338.png 768w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/b-right-logo-64x28.png 64w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/b-right-logo.png 777w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09d0aff elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"09d0aff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"642\" height=\"54\" src=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/home-textile-highlights-1.png\" class=\"attachment-medium_large size-medium_large wp-image-9827\" alt=\"\" srcset=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/home-textile-highlights-1.png 642w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/home-textile-highlights-1-300x25.png 300w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/home-textile-highlights-1-64x5.png 64w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f233dab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f233dab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cdaab1\" data-id=\"0cdaab1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6620c1 categoria elementor-widget elementor-widget-post-info\" data-id=\"f6620c1\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-540fc22 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.brighigroup.com\/en\/subjects\/b-sustainable-en\/\" class=\"elementor-post-info__terms-list-item\">B-Sustainable<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58149f4 elementor-widget elementor-widget-html\" data-id=\"58149f4\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\r\njQuery(document).ready(function($) {\r\n    $('.categoria').each(function () {\r\n   $(this).html($(this).html().replace(\"B-\", \"<span style='color:#cd1619'>B-<\/span>\"));\r\n});\r\n});\r\n       \r\n    \r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0fcce3 elementor-widget elementor-widget-heading\" data-id=\"b0fcce3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">STRAIGHT TALK, CIRCULAR ECONOMY.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23ac7b9 elementor-widget elementor-widget-text-editor\" data-id=\"23ac7b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhat do bedding producers need to be looking at now and for years to come?\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c9adfe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c9adfe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91778d8\" data-id=\"91778d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a733f67 elementor-widget elementor-widget-image\" data-id=\"a733f67\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"768\" src=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/COVER2.jpg\" class=\"attachment-full size-full wp-image-10021\" alt=\"\" srcset=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/COVER2.jpg 1600w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/COVER2-300x144.jpg 300w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/COVER2-1024x492.jpg 1024w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/COVER2-768x369.jpg 768w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/COVER2-1536x737.jpg 1536w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/COVER2-1000x480.jpg 1000w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/COVER2-64x31.jpg 64w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8080af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8080af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e73bc05\" data-id=\"e73bc05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86d061b elementor-widget elementor-widget-text-editor\" data-id=\"86d061b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There is no way around it: <strong>sustainability is becoming a real issue<\/strong> for companies in every sector, including in home textile, as the need to promote new ways of thinking about the life of goods and <strong>how waste is recycled is becoming more and more urgent<\/strong>. And it is precisely recycling that has been recognized over the years among the top solutions to implement sustainable processes that benefit the planet and its people.<\/p>\n<p><strong>Sustainability no longer means extra expenses<\/strong>. That time is long gone and manufacturers have started to realize that by <strong>recycling production scraps<\/strong> they can turn materials they\u2019d otherwise throw away into a new resource for the company, while also promoting <strong>sustainable practices that can make a difference at all levels of the supply chain<\/strong>. A win-win.<\/p>\n<p>This focus on sustainability has become a necessity for companies because of the push from both below (the consumers) and above (regulations).<\/p>\n<p><strong>THE TEXTILE SECTOR\u2019S TRANSITION TO A SUSTAINABLE AND CIRCULAR PRODUCTION<\/strong><\/p>\n<p>All around the world, frameworks are being studied to <strong>reduce textile waste and optimize the item\u2019s end of life<\/strong>. Just in the EU, textile waste reaches 5.8 million tons every year (source: <a href=\"https:\/\/ellenmacarthurfoundation.org\/a-new-textiles-economy\">A New Textiles Economy: Redesigning fashion\u2019s future<\/a>), making this sector the fourth highest\u00a0negative\u00a0impact on the <strong>environment<\/strong> and\u00a0on\u00a0<strong>climate change<\/strong>. That\u2019s why the textile industry has been identified by the <strong>2020\u00a0Circular Economy Action Plan<\/strong>\u00a0and the 2021\u00a0update of the\u00a0EU\u00a0Industrial Strategy\u00a0as a sector with\u00a0a\u00a0strong potential for the transition to sustainable and circular production.<\/p>\n<p>A specific framework and a vision for the transition of the textiles sector have been put in place, according to which:<\/p>\n<p>\u201c<em>b<\/em><em>y 2030 textile products placed on the EU market are long-lived and recyclable, to a great extent made of recycled fibers, free of hazardous substances and produced in respect of social rights and the environment\u201d. <\/em><\/p>\n<p>The path has already been traced; although there is still a long road ahead.<\/p>\n<p>In the U.S., the focus is more on <strong>mattress recycling<\/strong>, considering that more than 50,000 of them are discarded every single day. That\u2019s why the <strong>MRC<\/strong> (Mattress Recycling Council) was <strong>created by ISPA to provide resources, education and support to states that have already enacted mattress recycling laws<\/strong>. For over 10 years now, California, Connecticut and Rhode Island have required mattress manufacturers to create specific recycling programs while Oregon, and other states are about to start doing the same. Other initiatives are already being put in place in other places, like the ban on the disposal of mattresses and textiles as trash in Massachusetts (source: \u200b\u200b<a href=\"https:\/\/www.recyclingtoday.com\/news\/mattress-ban-grants-food-waste-massachusetts-municipal-commercial\/\">https:\/\/www.recyclingtoday.com\/news\/mattress-ban-grants-food-waste-massachusetts-municipal-commercial\/<\/a>).<\/p>\n<p><strong>CONSUMER EXPECTATIONS ON MATTRESSES\u2019 SUSTAINABILITY<\/strong><\/p>\n<p>On top of the regulatory framework, statistics have shown that <strong>consumer expectations are changing<\/strong> and an environmentally conscious company holds more value in the eye of the consumer and reinforces the brand perception: in other words, <strong>a sustainable company is more trustworthy<\/strong>.<\/p>\n<p>The Better Sleep Council conducted a new consumer research study, published by BedTimes Magazine (https:\/\/mydigitalpublication.com\/publication\/?m=22801&amp;i=775541&amp;p=22&amp;ver=html5), which shows that most consumers (82%) will consider sustainability when purchasing a mattress: especially <strong>Gen Z and Millennials are more likely to buy only sustainable mattresses<\/strong>. More than half (54%) of the younger generations claims that it is very important that the mattress be recyclable at the end if its life. These data show that on top of the overall support for sustainability, with the younger generations this support increases. Sustainability will therefore become an even more pressing issue in the future.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-463d0c4 elementor-widget elementor-widget-text-editor\" data-id=\"463d0c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When purchasing a mattress, which of the following best describes your consideration of a mattress that is manufactured using environmentally sustainable practices or materials?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e9baf48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9baf48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6224ff1\" data-id=\"6224ff1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9845d70 elementor-widget elementor-widget-image\" data-id=\"9845d70\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"613\" height=\"465\" src=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/grafico.jpg\" class=\"attachment-large size-large wp-image-9973\" alt=\"\" srcset=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/grafico.jpg 613w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/grafico-300x228.jpg 300w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/grafico-64x49.jpg 64w\" sizes=\"(max-width: 613px) 100vw, 613px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d227f09\" data-id=\"d227f09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93000b7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"93000b7\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-square-full\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">I will only buy a mattress that is manufactured using environmentally sustainable practices or materials <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-square-full\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">I will consider sustainability along with other features that are important to me <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-square-full\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">I will not consider sustainability when purchasing a mattress <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-square-full\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">None of these <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d7b9f8 elementor-widget elementor-widget-text-editor\" data-id=\"2d7b9f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>(Base; All Qualified Respondents; N=1005)<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbe4295 elementor-widget elementor-widget-text-editor\" data-id=\"bbe4295\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>WHAT BRIGHI BRINGS TO THE TABLE <\/strong><\/p>\n<p>Our approach to sustainability ties in well with our drive to work every day to <strong>make manufacturing processes savvier and more efficient<\/strong>. At the same time, we always keep in mind what has to be done to protect the planet: it\u2019s necessary to give up a linear economy model where an item is produced-used-discarded <strong>in favor of a circular economy model where production scraps are recovered and, ultimately, re-enter the supply chain<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Over the years, we have researched and <strong>found ways to recycle foam, fiber and fabric waste to turn it into a new filling material for pillows, cushions, pet beds, mattresses, sofas<\/strong> and much more. This is possible thanks to state-of-the-art machinery like foam shredders that can work with <strong>PU waste of different types and densities. <\/strong>The output, shredded foam, can be used both for filling or to produce blocks of rebonded foam, used not only in home textile but also in other sectors, such as automotive and construction. At the same time, our fiber and fabric waste openers can handle <strong>production scrap <\/strong>of different types such as non-woven fabric, quilted fabric and thermobonded fabric waste, which, mixed with a minimum percentage of recycled fiber<span style=\"text-decoration: line-through;\">,<\/span> can reach a high level of resilience and therefore can be used to manufacture high quality products.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>What does it mean to choose a circular model for bedding manufacturers?<\/p>\n<ul>\n<li><strong>Save space<\/strong> by compacting waste.<\/li>\n<li><strong>Give value to<\/strong> <strong>production scraps,<\/strong> which are worth as much as the original raw material. On top of that, it is a material you\u2019d have to pay to get rid of. By reusing it you can attribute the right value and create from a noble material another noble material that you can either use or sell, while reducing the amount of raw materials you purchase.<\/li>\n<li><strong>Maintain similar features<\/strong> thanks to machines that deliver an output similar to the original material in resilience and consistency.<\/li>\n<\/ul>\n<p>Choosing Brighi means <strong>choosing a better way of heading to the future<\/strong>, prioritizing product quality whilst reckoning with the major role that a sustainable vision has on a successful business model.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4743e84\" data-id=\"4743e84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e46d204 elementor-widget elementor-widget-image\" data-id=\"e46d204\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"734\" src=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/NL-IMAGE-Truciolato-di-foam.jpg\" class=\"attachment-large size-large wp-image-10044\" alt=\"\" srcset=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/NL-IMAGE-Truciolato-di-foam.jpg 350w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/NL-IMAGE-Truciolato-di-foam-143x300.jpg 143w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/NL-IMAGE-Truciolato-di-foam-300x629.jpg 300w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/NL-IMAGE-Truciolato-di-foam-64x134.jpg 64w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>There is no way around it: sustainability is becoming a real issue for companies in every sector, including in home textile, as the need to promote new ways of thinking about the life of goods and how waste is recycled is becoming more and more urgent. And it is precisely recycling that has been recognized [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[252],"tags":[],"class_list":["post-9994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b-sustainable-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>STRAIGHT TALK, CIRCULAR ECONOMY. - Brighi Group<\/title>\n<meta name=\"description\" content=\"Sustainability is a main driver in the bedding industry leading to the implementing of more eco-friendly processes, practices and machinery that producers need to consider.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brighigroup.com\/en\/blog\/2023\/06\/06\/straight-talk-circular-economy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STRAIGHT TALK, CIRCULAR ECONOMY. - 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