{"id":9856,"date":"2023-06-01T11:07:53","date_gmt":"2023-06-01T09:07:53","guid":{"rendered":"https:\/\/www.brighigroup.com\/?p=9856"},"modified":"2023-06-01T15:53:19","modified_gmt":"2023-06-01T13:53:19","slug":"paper-or-plastic-that-is-the-question-or-is-it","status":"publish","type":"post","link":"https:\/\/www.brighigroup.com\/en\/blog\/2023\/06\/01\/paper-or-plastic-that-is-the-question-or-is-it\/","title":{"rendered":"PAPER OR PLASTIC? THAT IS THE QUESTION. OR IS IT?\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9856\" class=\"elementor elementor-9856 elementor-9816\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aff8437 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aff8437\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ffdf4ca\" data-id=\"4ffdf4ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c25b999 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"3c25b999\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"132\" src=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/b-right-logo-300x132.png\" class=\"attachment-medium size-medium wp-image-9822\" alt=\"\" srcset=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/b-right-logo-300x132.png 300w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/b-right-logo-768x338.png 768w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/b-right-logo-64x28.png 64w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/b-right-logo.png 777w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-215c7a96 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"215c7a96\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"642\" height=\"54\" src=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/home-textile-highlights-1.png\" class=\"attachment-medium_large size-medium_large wp-image-9827\" alt=\"\" srcset=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/home-textile-highlights-1.png 642w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/home-textile-highlights-1-300x25.png 300w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/home-textile-highlights-1-64x5.png 64w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e184e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e184e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dac5592\" data-id=\"dac5592\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d45dc86 categoria elementor-widget elementor-widget-post-info\" data-id=\"7d45dc86\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-540fc22 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.brighigroup.com\/en\/subjects\/b-out-of-the-box-en\/\" class=\"elementor-post-info__terms-list-item\">B-Out of the box<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f9a2605 elementor-widget elementor-widget-html\" data-id=\"7f9a2605\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\r\njQuery(document).ready(function($) {\r\n    $('.categoria').each(function () {\r\n   $(this).html($(this).html().replace(\"B-\", \"<span style='color:#cd1619'>B-<\/span>\"));\r\n});\r\n});\r\n       \r\n    \r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-674c1a1a elementor-widget elementor-widget-heading\" data-id=\"674c1a1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">PAPER OR PLASTIC? THAT IS THE QUESTION. OR IS IT?\u00a0<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51410790 elementor-widget elementor-widget-text-editor\" data-id=\"51410790\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThere is increasing talk of paper as an alternative packaging solution for the bedding sector. But is it true?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62df5b97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62df5b97\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-650d777f\" data-id=\"650d777f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1c86f3 elementor-widget elementor-widget-image\" data-id=\"f1c86f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"758\" src=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/carta-o-plastica.jpg\" class=\"attachment-full size-full wp-image-9849\" alt=\"\" srcset=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/carta-o-plastica.jpg 1600w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/carta-o-plastica-300x142.jpg 300w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/carta-o-plastica-1024x485.jpg 1024w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/carta-o-plastica-768x364.jpg 768w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/carta-o-plastica-1536x728.jpg 1536w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/carta-o-plastica-1000x474.jpg 1000w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/carta-o-plastica-64x30.jpg 64w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7188516a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7188516a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-47f67cd0\" data-id=\"47f67cd0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5917fcf9 elementor-widget elementor-widget-text-editor\" data-id=\"5917fcf9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The bedding sector is becoming very <b>receptive to the sustainability-oriented practices<\/b> that have been taking over almost every sector and\/or industry. At the very core, the question seems to be \u201c<b>which one between plastic and paper is the better material?<\/b>\u201d, and more often than not the public opinion is ready to take a firm stance on how one is unequivocally better than the other. We are here to suggest that, when it comes to the <b>bedding, upholstery and home textile sector<\/b>, providing a straight answer is no easy feat.<\/p>\r\n<p class=\"p1\">In today\u2019s world, the manufacturer\u2019s goal needs to go beyond the high quality and sustainability of its products. You need to provide a whole responsible experience <b>from manufacturing operations to packaging<\/b>. Hence, the green credentials of the material you wrap your product with are just as important as those of the product itself.<\/p>\r\n<p class=\"p1\">When choosing what material to use for the packaging of consumer goods such as pillows and cushions, today&#8217;s entrepreneur takes into account product life cycle from the very beginning of product study and product marketing strategy keeping in mind packaging too; this is even more the case if the business will be mainly operating in areas with a regulatory framework in place for sustainability-oriented practices for <b>regulations<\/b>, <b>sensibilities<\/b>, and <b>mindsets<\/b> <b>change with the geographic area where the business is set up<\/b>.<\/p>\r\n<p class=\"p1\">Let\u2019s take a closer look.<\/p>\r\n<p class=\"p1\"><b>WHAT\u2019S EUROPE\u2019S STANCE ON PLASTIC? <\/b><\/p>\r\n<p class=\"p1\">Not too long ago, <b>IKEA<\/b>, announced its intention <b>to eliminate plastic packaging by 2025 <\/b>opting to use more renewable materials such as paper thanks to its strong circular capabilities. The Swedish retail giant\u2019s sustainable commitment has gone as far as to pledging the total elimination of plastic, very representative of Europe\u2019s sensibility toward the material: <b>87% of the population are worried about the impact of plastic on the environment<\/b>.<\/p>\r\n<p class=\"p1\">Indeed, Europe has put many regulations in place to contain the use of plastic, such as the <b>Single-Use Plastics (SUP) Directive<\/b> as well as the <b>New Circular Economy Action Plan<\/b>, which includes a proposal to make all plastic packaging in the EU recyclable by 2030 encouraging the use of sustainable materials, and increasing the uptake of recycled content in plastic products.<\/p>\r\n<p class=\"p1\">When it comes to packaging, on average, <b>each European generates almost 180 kg of packaging waste per year.<\/b> Packaging uses the highest amount of virgin materials such as <b>40% of plastics and 50% of paper used in the EU is destined for packaging<\/b>. Without action, the EU expects a further 19% increase in packaging waste by 2030, and for plastic packaging waste even a 46% increase.<\/p>\r\n<p class=\"p1\">In an attempt to tackle this constantly growing source of waste and of consumer frustration, in November 2022, <b>the Commission proposed\u00a0new EU-wide rules on packaging<\/b>, including proposals to improve packaging design, such as clear labelling, to promote reuse and recycling and calls for a transition to bio-based, biodegradable and compostable plastics.<\/p>\r\n<p class=\"p1\"><b>WHAT\u2019S USA\u2019S TAKE?<\/b><\/p>\r\n<p class=\"p1\">If we look across the pond, in the USA, <b>it is hard to pinpoint a home textile business similar to IKEA<\/b> that has announced a switch from plastic to paper although, in other sectors, giants such as Amazon, McDonald\u2019s have been showing the same kind of commitment toward sustainable packaging and all-round approach.<\/p>\r\n<p class=\"p1\">Clearly, it is a matter of fact that the U.S. regulatory framework for plastic reduction and recycling is not as stringent as Europe\u2019s. The country, in fact, has a very low plastic recycling rate \u2013 <b>9% according to the Environmental Protection Agency 2018 report against Europe\u2019s 33% according to the European Parliament 2018 report<\/b>.<\/p>\r\n<p class=\"p1\">Part of the reason might be the diversified scenario that characterizes the country where some states lead by example, like <b>California that in 2019 became the first state to ban single-use plastic bags<\/b>, and where, contrary to the EU, a global mattress recycling system is in place and obtaining excellent results (source: <span class=\"s1\">https:\/\/mattressrecyclingcouncil.org<\/span>\/). This suggests that the U.S. policy will soon lead to new sustainability-oriented regulations in other sectors too; in fact, if we take a closer look at how the use of plastic is regulated in packaging, we find that there are a few federal and state laws governing the USA aiming to reduce the environmental impact of plastic waste and promote sustainable packaging alternatives.<\/p>\r\n<p class=\"p1\">It is also important to stress that <b>many American businesses are committed to implementing good sustainability practices<\/b> regardless of the regulations or lack thereof, and driven by their mission and clear understanding of where the sensibilities of the younger demographics are headed. Statistics have shown that Gen Z and Millennials come with high expectations holding companies accountable when it comes to all areas of CSR, including sustainability (in the bedding sector, a recent study by <b>The Better Sleep Council<\/b> shows that <b>82% of the consumers who will consider sustainability when purchasing a mattress are Gen Z or Millennials<\/b>).<\/p>\r\n<p class=\"p1\">In other words: a sustainable company is more trustworthy, and the trust doesn\u2019t end with the product, but it pertains to the whole process, including packaging materials.<\/p>\r\n<p class=\"p1\"><b>WHAT ABOUT REGULATIONS ON THE USE OF PAPER?<\/b><\/p>\r\n<p class=\"p1\">When it comes to the use of paper, both the EU and USA have policies aimed at promoting responsible and sustainable forest management and reducing deforestation. The EU has implemented the <b>Forest Law Enforcement, Governance, and Trade (FLEGT) Action Plan<\/b>, which aims to prevent illegal logging while the USA have implemented the <b>Lacey Act<\/b>, which prohibits the trade of illegally harvested timber.<\/p>\r\n<p class=\"p1\"><b>PROS AND CONS OF PLASTIC PACKAGING AND PAPER PACKAGING<\/b><\/p>\r\n<p class=\"p1\">Unquestionably, plastic is still the most popular packaging material due to its <b>durability<\/b>, <b>versatility<\/b>, and <b>cost-effectiveness<\/b>. It is clear and it can be molded into various shapes and sizes, making it ideal to pack mattresses, pillows and cushions. Additionally, <b>plastic is lightweight, which reduces transportation costs and carbon emissions<\/b>. Plastic packaging has a lower impact in terms of energy consumption (International Journal of Sustainable Engineering), can be recycled and can come also in its recyclable version.<\/p>\r\n<p class=\"p1\">Paper is considered more eco-friendly, is biodegradable, recyclable, renewable, and <b>offers higher levels of breathability<\/b> compared to plastic which is not necessarily deemed as an essential aspect for the home textile sector.<\/p>\r\n<p class=\"p1\">What stands out as an important difference in the bedding sector is the <b>look and design of the packaging<\/b>. A <b>clear plastic packaging<\/b> allows the customer to know what the product looks like, while with paper this happens through a small opening. Furthermore, paper can easily lose its smooth appearance as it gets easily squashed and misshapen. Keeping this in mind, we believe that with the use of paper, consumers in the bedding sector will need to get used to a more sober product image.<\/p>\r\n<p class=\"p1\">Nevertheless, the two materials share some characteristics: they both are very <b>flexible<\/b>, <b>printer-friendly, <\/b>and they can be applied to flat and rolled shapes (although paper vacuum packaging still requires a minimum amount of plastic).<\/p>\r\n<p class=\"p1\">Keeping all of these <b>benefits and disadvantages<\/b> in mind, there is no question that paper is starting to make its way in the bedding sector. In fact, it\u2019s safe to say that the industry\u2019s packaging trends are heading in that direction driven also by the many companies that find <b>paper\u2019s appeal to a specific user-base oriented toward sustainable practices a very important selling point<\/b>.<\/p>\r\n<p class=\"p1\">Although paper seems to be attracting more and more attention as an alternative solution, it is estimated that its processing <b>currently costs at least 3 times more than plastic\u2019s<\/b>, which is why all the large packaging multinational corporations are facing one of the most complicated challenges they have had to deal with so far in order to create new increasingly sustainable products.<\/p>\r\n<p class=\"p1\"><b>SO, IS THE QUESTION REALLY PLASTIC OR PAPER? NO.<\/b><\/p>\r\n<p class=\"p1\">As we have seen, it is not easy to decide which material is better than the other; both come with advantages and disadvantages; there will be many aspects that will determine the choice.<\/p>\r\n<p class=\"p1\">With the <b>growing concern for climate change<\/b>, more and more studies are being conducted on the entire supply chain for the two products starting from their production up to the method envisaged for their disposal and possible recycling, precisely to evaluate and compare the impact of the packaging on the surrounding environment.<\/p>\r\n<p class=\"p1\">As a leader in the sector of technologies for the bedding, upholstery and home textile industry, Brighi is fully aware that companies must prepare the way for the future, a future where, most probably, <b>both materials will continue to be used<\/b>.<\/p>\r\n<p class=\"p1\">Fully aware that the <b>ecological transition is an imminent and necessary change<\/b>, Brighi has already begun <b>collaborating with the most important paper and plastic manufacturing groups<\/b> active both in Europe and in the United States to meet the needs of an increasingly sustainable future with the best technology to support bedding and home textile manufacturers in the handling of paper, plastic and any new products that will result as the sector continues to evolve and new regulations are implemented.<\/p>\r\n<p class=\"p1\">No need to choose now, <b>Brighi is already working to manage the next steps<\/b> and always be ready to support current and prospect customers with innovative solutions suited to their business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-56dd7229\" data-id=\"56dd7229\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-366590e3 elementor-widget elementor-widget-image\" data-id=\"366590e3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"734\" src=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/carta-plastica.jpg\" class=\"attachment-large size-large wp-image-9841\" alt=\"\" srcset=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/carta-plastica.jpg 350w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/carta-plastica-143x300.jpg 143w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/carta-plastica-300x629.jpg 300w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/carta-plastica-64x134.jpg 64w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The bedding sector is becoming very receptive to the sustainability-oriented practices that have been taking over almost every sector and\/or industry. At the very core, the question seems to be \u201cwhich one between plastic and paper is the better material?\u201d, and more often than not the public opinion is ready to take a firm stance on how one is unequivocally better than the other. We are here to suggest that, when it comes to the bedding, upholstery and home textile sector, providing a straight answer is no easy feat. <\/p>\n","protected":false},"author":1,"featured_media":9849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[243],"tags":[],"class_list":["post-9856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b-out-of-the-box-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PAPER OR PLASTIC? THAT IS THE QUESTION. 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