{"id":11993,"date":"2024-06-17T11:13:23","date_gmt":"2024-06-17T09:13:23","guid":{"rendered":"https:\/\/www.brighigroup.com\/from-design-to-protection-the-importance-of-modern-packaging\/"},"modified":"2024-06-17T11:16:27","modified_gmt":"2024-06-17T09:16:27","slug":"from-design-to-protection-the-importance-of-modern-packaging","status":"publish","type":"post","link":"https:\/\/www.brighigroup.com\/en\/blog\/2024\/06\/17\/from-design-to-protection-the-importance-of-modern-packaging\/","title":{"rendered":"FROM DESIGN TO PROTECTION: THE IMPORTANCE OF MODERN PACKAGING"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11993\" class=\"elementor elementor-11993 elementor-11936\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-183ced23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"183ced23\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-763a7e01\" data-id=\"763a7e01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ec36685 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"2ec36685\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"132\" src=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/b-right-logo-300x132.png\" class=\"attachment-medium size-medium wp-image-9822\" alt=\"\" srcset=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/b-right-logo-300x132.png 300w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/b-right-logo-768x338.png 768w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/b-right-logo-64x28.png 64w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/b-right-logo.png 777w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59df8307 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"59df8307\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"642\" height=\"54\" src=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/home-textile-highlights-1.png\" class=\"attachment-medium_large size-medium_large wp-image-9827\" alt=\"\" srcset=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/home-textile-highlights-1.png 642w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/home-textile-highlights-1-300x25.png 300w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2023\/06\/home-textile-highlights-1-64x5.png 64w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e3c18e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e3c18e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-287c6bb0\" data-id=\"287c6bb0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fda64a0 categoria elementor-widget elementor-widget-post-info\" data-id=\"5fda64a0\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-540fc22 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/www.brighigroup.com\/en\/subjects\/b-out-of-the-box-en\/\" class=\"elementor-post-info__terms-list-item\">B-Out of the box<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-178fb691 elementor-widget elementor-widget-html\" data-id=\"178fb691\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\r\njQuery(document).ready(function($) {\r\n    $('.categoria').each(function () {\r\n   $(this).html($(this).html().replace(\"B-\", \"<span style='color:#cd1619'>B-<\/span>\"));\r\n});\r\n});\r\n       \r\n    \r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f98076e elementor-widget elementor-widget-heading\" data-id=\"3f98076e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">FROM DESIGN TO PROTECTION: THE IMPORTANCE OF MODERN PACKAGING<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bead049 elementor-widget elementor-widget-text-editor\" data-id=\"4bead049\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPACKAGING SHOULD NOT ONLY ENSURE THE PROTECTION OF GOODS, BUT ALSO ATTRACT NEW CONSUMERS. HOW?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b67e6c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b67e6c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b6acf2c\" data-id=\"2b6acf2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60cd6cad elementor-widget elementor-widget-image\" data-id=\"60cd6cad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"768\" src=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/B-right-immagine-orizzontale-def.jpg\" class=\"attachment-full size-full wp-image-11964\" alt=\"\" srcset=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/B-right-immagine-orizzontale-def.jpg 1600w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/B-right-immagine-orizzontale-def-300x144.jpg 300w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/B-right-immagine-orizzontale-def-1024x492.jpg 1024w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/B-right-immagine-orizzontale-def-768x369.jpg 768w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/B-right-immagine-orizzontale-def-1536x737.jpg 1536w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/B-right-immagine-orizzontale-def-1000x480.jpg 1000w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/B-right-immagine-orizzontale-def-64x31.jpg 64w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30fb4f59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30fb4f59\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1ba7bc9\" data-id=\"1ba7bc9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d9c09d0 elementor-widget elementor-widget-text-editor\" data-id=\"2d9c09d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Packaging sees its entry into human life to preserve items from deterioration. Over the centuries, what were initially rudimentary tools and basic containers have evolved as a result of the transformations in human needs and types of consumption.<\/p>\n<p style=\"text-align: justify;\">Today, in an era characterized by a vast <strong>international distribution<\/strong> and <strong>retail network<\/strong>, packaging must not only ensure the <strong>protection of goods during transport<\/strong> but also <strong>attract new consumers towards the purchase of a particular brand<\/strong>. This also has implications for packaging machineries\u2019 manufacturers, who will have to evolve to find practical and efficient solutions.<\/p>\n<p style=\"text-align: justify;\"><strong>INSIGHTS INTO MODERN PACKAGING CONCEPTS<\/strong><\/p>\n<p style=\"text-align: justify;\">No wonder why packaging, in the modern meaning of the term, emerges with the advent of the Industrial Revolution and the consequent mass production, which required new ways to protect and differentiate the product from competitors\u2019 brands. Nevertheless, its peak development was experienced with the spread of supermarkets and large mass-market outlets, typical of the 1950s consumer society. Thus, in a context characterized by mass selling, making one&#8217;s brand attractive and recognizable among the shelves becomes an increasingly unavoidable necessity.<\/p>\n<p style=\"text-align: justify;\">Alongside the classic functional needs of <strong>product protection<\/strong>, <strong>space reduction<\/strong> in the storage phase, and the <strong>reduction of production and transportation costs<\/strong>, the <strong>design<\/strong> in the packaging of a product begins to acquire a new functional value.<\/p>\n<p style=\"text-align: justify;\">In fact, statistics still recognize that <u>more than half of consumers<\/u> are motivated to buy a product of a particular brand rather than the one of a competitor due to the attractiveness and appearance of its packaging.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/Grafico-packaging-1-high.jpg\" \/><\/p>\n<p style=\"text-align: justify;\"><em>Source: Westrock, <\/em><em>2018 Packaging Matters<\/em><\/p>\n<p style=\"text-align: justify;\">Packaging becomes a fully-fledged information and promotional tool, and thus part of the product itself. The new design and promotional elements should not, in any case, separate from the primary need for protection and economic return.<\/p>\n<p style=\"text-align: justify;\"><strong>INCREASE PROTECTION<\/strong><\/p>\n<p style=\"text-align: justify;\">The most significant indicators of consumer satisfaction continue to be packaging functionality and product safety.<\/p>\n<p style=\"text-align: justify;\"><strong>75% of consumers state that their purchase decision is drastically impacted by secure packaging options<\/strong>. This attention towards protection has increased in the last decade, with a peak in 2020, due to the exponential use of e-commerce platforms and, more in general, the online shopping.<\/p>\n<p style=\"text-align: justify;\">In particular, there has been a notable increase in the purchase of home products, with a survey conducted by the <a href=\"https:\/\/bettersleep.org\/wp-content\/uploads\/2021\/11\/BSC-Tracker-Results-Q3-2021.pdf\"><em>Better Sleep Council<\/em><\/a> revealing that bedroom and sleep accessories top the list of consumers choices.<\/p>\n<p style=\"text-align: justify;\">In light of this evidence, major retailers have requested <strong>manufacturers of packaging machineries<\/strong> <strong>to develop innovative and reliable solutions <\/strong>for these products<strong>. <\/strong>Particularly because bed and sleep accessories such as cushions, pillows and quilts, despite being fairly light, are also incredibly easy to damage by damp, scuffs and excessive crushing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11977 size-full\" src=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/Grafico-packaging-2-high.jpg\" alt=\"\" width=\"768\" height=\"384\" srcset=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/Grafico-packaging-2-high.jpg 768w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/Grafico-packaging-2-high-300x150.jpg 300w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/Grafico-packaging-2-high-64x32.jpg 64w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p style=\"text-align: justify;\">Therefore, the type of material used must be carefully taken into account in the evaluation of safe packaging solutions.<\/p>\n<p style=\"text-align: justify;\">Among plastic options, the<strong> multilayered <\/strong>one represents maximum protection for bedding products. Its central layer serves as a <strong>barrier to avoid the passage of oxygen<\/strong>, but can also provide a <strong>barrier against dust, dirt and moisture.<\/strong><\/p>\n<p style=\"text-align: justify;\">While plastics may not be an eco-friendly choice, packaging machinery manufacturers are working alongside industry experts to design solutions using recycled, paper and bioplastic materials.<\/p>\n<p style=\"text-align: justify;\"><strong>SPACE AND COSTS REDUCTION <\/strong><\/p>\n<p style=\"text-align: justify;\">A strong and protective packaging does not necessarily imply it to be heavy and bulky. The new frontiers of packaging aim to minimize material waste for sustainability and to reduce the space needed for storage and transport, thereby cutting costs. Moreover, reducing material waste not only reduce packaging costs, but it also lowers disposal expenses.<\/p>\n<p style=\"text-align: justify;\">In the field of bedding, the most sought-after solutions are <strong>flat and rolled packaging.<\/strong><\/p>\n<p style=\"text-align: justify;\">Rolled products can reduce their original volume by more than 50%, a value that grows with regard to flat packaging, facilitating transport and storage as they allow to load more products for pallets and containers, thereby reducing the total number of shipments needed and the related costs.<\/p>\n<p style=\"text-align: justify;\">It follows that <strong>both flat and rolled packaging offer significant advantages<\/strong> in terms of space optimization, reduced transport costs, and improved product protection. The choice between the two often depends on the type of product and the specific logistic needs. By adopting the right solution, companies can improve the efficiency of their supply chain and increase customer satisfaction.<\/p>\n<p style=\"text-align: justify;\"><strong>WHAT BRIGHI BRINGS ON THE TABLE<\/strong><\/p>\n<p style=\"text-align: justify;\">Despite being the final step of the production process, packaging holds no lesser importance than any other stage. In fact, it is a critical phase that demands careful consideration, particularly when it comes to achieving <strong>cost reduction<\/strong>. Recognizing this, Brighi has spent years studying to develop machines that deliver cost-effective results, including options for creating both <a href=\"https:\/\/www.brighigroup.com\/en\/machine\/eb-500-easy-bag\/\">flat packs<\/a> and <a href=\"https:\/\/www.brighigroup.com\/en\/machine\/er-500-easy-roll\/\">roll packs<\/a>, as well as the capability to <a href=\"https:\/\/www.brighigroup.com\/en\/machine\/mp-500\/\">stack multiple products<\/a> within the same bag, optimizing space and material usage.<\/p>\n<p style=\"text-align: justify;\">\u201cWe realize that there are many elements involved in the search for innovative solutions\u201d states Alessio Brighi, Business Development Manager of Brighi. \u201cThat\u2019s why <strong>our company continuously updates its packaging knowledge<\/strong>, studying products that enhance cost savings and protection while ensuring an appealing final result\u201d.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-38331f04\" data-id=\"38331f04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39457a7c elementor-widget elementor-widget-image\" data-id=\"39457a7c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"734\" src=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/B-right-verticale-packaging-1.png\" class=\"attachment-large size-large wp-image-11970\" alt=\"\" srcset=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/B-right-verticale-packaging-1.png 350w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/B-right-verticale-packaging-1-143x300.png 143w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/B-right-verticale-packaging-1-300x629.png 300w, https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/B-right-verticale-packaging-1-64x134.png 64w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Packaging sees its entry into human life to preserve items from deterioration. Over the centuries, what were initially rudimentary tools and basic containers have evolved as a result of the transformations in human needs and types of consumption. Today, in an era characterized by a vast international distribution and retail network, packaging must not only [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":11964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[243],"tags":[],"class_list":["post-11993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b-out-of-the-box-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FROM DESIGN TO PROTECTION: THE IMPORTANCE OF MODERN PACKAGING - Brighi Group<\/title>\n<meta name=\"description\" content=\"Protection, space reduction, and design: discover the evolution of packaging in bedding and pillows&#039; world\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brighigroup.com\/en\/blog\/2024\/06\/17\/from-design-to-protection-the-importance-of-modern-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FROM DESIGN TO PROTECTION: THE IMPORTANCE OF MODERN PACKAGING - Brighi Group\" \/>\n<meta property=\"og:description\" content=\"Protection, space reduction, and design: discover the evolution of packaging in bedding and pillows&#039; world\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brighigroup.com\/en\/blog\/2024\/06\/17\/from-design-to-protection-the-importance-of-modern-packaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Brighi Group\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-17T09:13:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-17T09:16:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/B-right-immagine-orizzontale-def.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.brighigroup.com\/en\/blog\/2024\/06\/17\/from-design-to-protection-the-importance-of-modern-packaging\/\",\"url\":\"https:\/\/www.brighigroup.com\/en\/blog\/2024\/06\/17\/from-design-to-protection-the-importance-of-modern-packaging\/\",\"name\":\"FROM DESIGN TO PROTECTION: THE IMPORTANCE OF MODERN PACKAGING - Brighi Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.brighigroup.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.brighigroup.com\/en\/blog\/2024\/06\/17\/from-design-to-protection-the-importance-of-modern-packaging\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.brighigroup.com\/en\/blog\/2024\/06\/17\/from-design-to-protection-the-importance-of-modern-packaging\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/B-right-immagine-orizzontale-def.jpg\",\"datePublished\":\"2024-06-17T09:13:23+00:00\",\"dateModified\":\"2024-06-17T09:16:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.brighigroup.com\/en\/#\/schema\/person\/d3aabe5ccfbfcb82b169e7604d183509\"},\"description\":\"Protection, space reduction, and design: discover the evolution of packaging in bedding and pillows' world\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.brighigroup.com\/en\/blog\/2024\/06\/17\/from-design-to-protection-the-importance-of-modern-packaging\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.brighigroup.com\/en\/blog\/2024\/06\/17\/from-design-to-protection-the-importance-of-modern-packaging\/#primaryimage\",\"url\":\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/B-right-immagine-orizzontale-def.jpg\",\"contentUrl\":\"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/B-right-immagine-orizzontale-def.jpg\",\"width\":1600,\"height\":768},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.brighigroup.com\/en\/#website\",\"url\":\"https:\/\/www.brighigroup.com\/en\/\",\"name\":\"Brighi Group\",\"description\":\"Home textile e di prodotti imbottiti per il design d&#039;arredo tramandando l&#039;innovazione come cultura d&#039;impresa.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.brighigroup.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.brighigroup.com\/en\/#\/schema\/person\/d3aabe5ccfbfcb82b169e7604d183509\",\"name\":\"Laura\",\"url\":\"https:\/\/www.brighigroup.com\/en\/blog\/author\/laura_brighi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"FROM DESIGN TO PROTECTION: THE IMPORTANCE OF MODERN PACKAGING - Brighi Group","description":"Protection, space reduction, and design: discover the evolution of packaging in bedding and pillows' world","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brighigroup.com\/en\/blog\/2024\/06\/17\/from-design-to-protection-the-importance-of-modern-packaging\/","og_locale":"en_US","og_type":"article","og_title":"FROM DESIGN TO PROTECTION: THE IMPORTANCE OF MODERN PACKAGING - Brighi Group","og_description":"Protection, space reduction, and design: discover the evolution of packaging in bedding and pillows' world","og_url":"https:\/\/www.brighigroup.com\/en\/blog\/2024\/06\/17\/from-design-to-protection-the-importance-of-modern-packaging\/","og_site_name":"Brighi Group","article_published_time":"2024-06-17T09:13:23+00:00","article_modified_time":"2024-06-17T09:16:27+00:00","og_image":[{"width":1600,"height":768,"url":"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/B-right-immagine-orizzontale-def.jpg","type":"image\/jpeg"}],"author":"Laura","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Laura","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.brighigroup.com\/en\/blog\/2024\/06\/17\/from-design-to-protection-the-importance-of-modern-packaging\/","url":"https:\/\/www.brighigroup.com\/en\/blog\/2024\/06\/17\/from-design-to-protection-the-importance-of-modern-packaging\/","name":"FROM DESIGN TO PROTECTION: THE IMPORTANCE OF MODERN PACKAGING - Brighi Group","isPartOf":{"@id":"https:\/\/www.brighigroup.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brighigroup.com\/en\/blog\/2024\/06\/17\/from-design-to-protection-the-importance-of-modern-packaging\/#primaryimage"},"image":{"@id":"https:\/\/www.brighigroup.com\/en\/blog\/2024\/06\/17\/from-design-to-protection-the-importance-of-modern-packaging\/#primaryimage"},"thumbnailUrl":"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/B-right-immagine-orizzontale-def.jpg","datePublished":"2024-06-17T09:13:23+00:00","dateModified":"2024-06-17T09:16:27+00:00","author":{"@id":"https:\/\/www.brighigroup.com\/en\/#\/schema\/person\/d3aabe5ccfbfcb82b169e7604d183509"},"description":"Protection, space reduction, and design: discover the evolution of packaging in bedding and pillows' world","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brighigroup.com\/en\/blog\/2024\/06\/17\/from-design-to-protection-the-importance-of-modern-packaging\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brighigroup.com\/en\/blog\/2024\/06\/17\/from-design-to-protection-the-importance-of-modern-packaging\/#primaryimage","url":"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/B-right-immagine-orizzontale-def.jpg","contentUrl":"https:\/\/www.brighigroup.com\/wp-content\/uploads\/2024\/06\/B-right-immagine-orizzontale-def.jpg","width":1600,"height":768},{"@type":"WebSite","@id":"https:\/\/www.brighigroup.com\/en\/#website","url":"https:\/\/www.brighigroup.com\/en\/","name":"Brighi Group","description":"Home textile e di prodotti imbottiti per il design d&#039;arredo tramandando l&#039;innovazione come cultura d&#039;impresa.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brighigroup.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.brighigroup.com\/en\/#\/schema\/person\/d3aabe5ccfbfcb82b169e7604d183509","name":"Laura","url":"https:\/\/www.brighigroup.com\/en\/blog\/author\/laura_brighi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.brighigroup.com\/en\/wp-json\/wp\/v2\/posts\/11993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brighigroup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brighigroup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brighigroup.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brighigroup.com\/en\/wp-json\/wp\/v2\/comments?post=11993"}],"version-history":[{"count":3,"href":"https:\/\/www.brighigroup.com\/en\/wp-json\/wp\/v2\/posts\/11993\/revisions"}],"predecessor-version":[{"id":11996,"href":"https:\/\/www.brighigroup.com\/en\/wp-json\/wp\/v2\/posts\/11993\/revisions\/11996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brighigroup.com\/en\/wp-json\/wp\/v2\/media\/11964"}],"wp:attachment":[{"href":"https:\/\/www.brighigroup.com\/en\/wp-json\/wp\/v2\/media?parent=11993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brighigroup.com\/en\/wp-json\/wp\/v2\/categories?post=11993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brighigroup.com\/en\/wp-json\/wp\/v2\/tags?post=11993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}